Prepare yourself for a little disruption… Hopefully a lot.
Vital information that is long overdue is now available thanks to the incredible work by COPI (Central Office of Public information) and their latest campaign to AddressPollution.org
COPI is a non-profit creative industry alliance. The pulse of COPI beats to the drum of creative professionals from backgrounds in music, film and advertising and when put together in a cauldron of like-minded ideas and initiatives they are able to run above the line national campaigns created by the best in the industry. In addition, COPI only use data from academic sources so their campaigns are based on the truth and nothing but the truth.
“COPI aims to re-balance the heavily corporatized information environment with stuff that actually matters.” Their latest campaign address pollution leverages the mighty influence of the UK property market to generate awareness of air pollution.
“Sometimes the things we can’t see are the easiest to ignore – pollution is exactly that, invisible, highly damaging to our health and a major contributing factor to climate change.”
What if you could see, or simply have access to the best available data on how good or bad the air you’re breathing where you live really is? It would not only be impossible to ignore but would likely spur you on to make a change in where and how you live. Changes that not only affect the environment but the lives of those around us preventing harmful illness and breathing difficulties in children and adults.
And when air pollution is linked to property values, all of a sudden every landlord, property owner, mortgage lender and insurance company start taking an interest in the problem and quietly lobbying government to clean up the air – that’s a very powerful group of clean air lobbyists.
And this is exactly what COPI did with their 3 year long, United Nations accredited, 3 time front page news landing, law changing national campaign that all started with a crowdfunded, but has now become one of the most awarded environmental campaigns worldwide.
Your postcode has never played a bigger part in being the first step to making a change. Once you type in your postcode, a straightforward and easy to understand air quality rating from 0-99 will show you how good, or bad the air quality at your home address really is, in relation to the levels at every other UK address. It further explains the damage that this can case you and your loved one’s health.
Check what you’re breathing at www.addresspollution.org and spread the word.
