HERD is a circular, sustainable heritage wool and knitwear brand using the finest fleeces from the North-West of England. HERD is reversing the trend for imported wool from China, Australia and New Zealand, to champion the incredible wool that is found in farms and fields and on hill, fell and common all over the UK. By using only 100% pedigree Bluefaced Leicester fleeces, grown, processed, made and finished within 150 miles of the farms, with no toxic chemicals or dyes, Herd are closing the carbon loop begun in the soil with heirloom pieces that have a beautiful story to treasure for generations.