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Meet Ella Bua-In: a ceramicist whose soulful touch transforms clay into storytelling masterpieces. A graduate of Central St Martins, Ella’s journey into the world of ceramics began as an act of reconnection with the tactile essence of creation. Amidst the soothing waves of Margate’s grey-blue sea, she found solace and inspiration, allowing her hands to dance with clay.

Ella’s creations are more than objects; they are chapters of stories waiting to be held and cherished. With characterful forms and expressive illustrations, she draws upon a rich tapestry of influences, from ancient Greek and Roman pottery to folklore and botanical studies. Through the intimate, imperfect beauty of her pieces, you feel the echoes of tales old and new.

Now calling the picturesque West Wales her home, Ella continues to craft her legacy, her two feline companions and family by her side.

Join us in this intimate interview, as we peel back the layers of Ella Bua-In’s artistic odyssey, and explore the essence of what it means to create with heart, history, and clay.

Ella Bua-In

What 3 words define your work?

Characterful, expressive, tactile.

What has been your biggest challenge starting your business?

At first, it was knowing what was workable for me and not just saying yes to everything (markets and commissions!). Now however, I’d say the biggest challenge is trying to find time to work whilst looking after my toddler.

What changes if any have you noticed in consumers over the last couple of years?

The last few years have certainly been tumultuous, something that is reflected in people’s buying habits (my own included). During lockdown, I had expected a sale slump but in fact I found that many of my customers wanted to treat themselves. On the flip-side of that, in the recent financial drama of Autumn 2022, my sales slumped in an understandable reaction to the rising cost of living.

What advice would you give anyone starting out as a woodturner today?

To have a think what style of pottery you are interested in making, is it a more minimal Scandinavian style, something more illustrative, or larger, sculptural pieces? Also, to just go for it! Clay is an accessible medium, you don’t need much to get started.

Do you have a favourite piece you have made?

I love making my large, illustrative vases, they make any kiln opening magical. I also enjoy making tumblers though; a simple form that’s quick to make but becomes a bit more special when illustrated.

Tea or coffee Cup?

Coffee tumbler to drink from, tea mug to make.

Any work rituals that you swear by?

A post-making moisturising of my hands, preferably with a shea butter based cream.

Who inspires you?

The artist Cy Twombly has been a hugely important influence on my work ever since I discovered him ten or so years ago, I’ve always loved his colour palette and the freedom of his lines.

Do you have a particular mantra you live by?

Just to push on and know that things will work out one way or another (my husband finds this very frustrating/unrealistic!).

Has social media played an important role in your business?

It has played a hugely important role, I’m not sure I’d be where I was without it. The majority of my customers and wholesalers have found me through Instagram, and it’s how I find most of makers that I love and am influenced by. Despite it being a slightly frustrating app at times, I am constantly amazed by the connections I’ve made through it.

Which digital tools do you depend on if any?

Online, instagram and my website. At home, my phone and my DSLR.

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